Zildjian has been making the world’s finest cymbals since the 17th century. The company moved from Turkey to America in the early 20th century and continues to dominate that musical instrument category because of the unique sounds and the quality of the products it produces.

One of the company hallmarks is innovation. Drummers are always seeking ways to create a unique, personal sound, and the company continues to listen and invent new cymbals to help them do that. We created a number of ads and campaigns to help launch new products. Here are two of our favorites.